LinkedIn is set to help brands and businesses with their marketing strategies. The platform launched a learning center for ads. It also published “Return to Growth 2021” and new sales insights. Today, LinkedIn introduces a template for better campaign planning.
The new template is called “Plug-and-Play.” It’s a worksheet that can help marketers identify solutions for their marketing objectives. The 1st part of the guide asks which marketing objective you want to achieve. These include:
- Awareness – boosting brand discoverability and visibility.
- Consideration – encourage LinkedIn users to take action.
- Conversions – capture leads from LinkedIn and turn them into sales.
The 2nd part suggests key metrics based on your chosen objectives. The interactive worksheet is equipped with guides and tools to better plan your marketing campaign for such an objective. These include:
- Single image ads
- Carousels
- Dynamic ads
- Messaging
- Video ads and more
LinkedIn introduces a template for better campaign planning on 15 March 2021.
Implications for Marketers:
LinkedIn’s new template for better campaign planning is an interactive worksheet that can help marketers know more about the platform’s marketing tool. These can help brands and businesses boost awareness and conversion within the platform.
