“Do business where business is done.” It is LinkedIn’s new motto. LinkedIn is the largest network of professionals globally. As such, it wants its users to use the platform in advancing their careers, networking with other professionals, and sharing skills.
LinkedIn introduced “People You May Know” recommendations to help members advance their careers and share their skills. To make it easier to market and network on the platform, it enabled better campaign planning, boost marketing features, product tabs, and video cover stories. Today, LinkedIn enables service page ratings and reviews.
Ratings and reviews on LinkedIn’s service pages are another way to highlight one’s professional skills and reputation. In 2019, LinkedIn allowed listing of services to freelancer and SMB pages via the desktop app. To complement these tabs, past clients or customers can now leave a review about these services. They can also share testimonials to provide more assurance and insights about your craft.
LinkedIn users have the option to turn off or on the ratings and reviews feature. Members who will request reviews from past clients and customers will receive a $20 credit on their account. LinkedIn enables service page ratings and reviews on 13 August 2021.
Implications for Marketers:
LinkedIn’s service page ratings and reviews highlight the professional skills and reputation of freelancers and SMB. For marketers, these significantly guide target audiences and an assurance that they are dealing with a reputable brand.