Snapchat launches a new global campaign. It is designed to encourage usage and maximize the momentum of ads and campaigns. The platform has successfully highlighted its millions of lenses by introducing “Open Your Snapchat.”
The “Open Your Snapchat” video presentation shows how Snap chatters can have fun and share moments using its different features and tools. These include AR effects, 3D Bitmojis, Bitmoji fashion, full-body lenses, remix snaps, and video snaps. The campaign will blanket billboards, buses, and online channels in Mexico, the UK, and the US. Soon, it will also roll out to India. Specifically, it will be an OOH advertising in major cities such as:
- Los Angele
- Mexico City
- New York City
Introducing “Open Your Snapchat” Campaign launches on 29 July 2021.
Implications for Marketers:
AR has always been Snapchat’s lure among advertisers and consumers. The “Open Your Snapchat” Campaign can be a big push to boost marketing in the platform using the latest AR effects and visual trends.