Instagram Tests Reaction Videos

Instagram Tests Reaction Videos

Here’s another dip into short clips! Instagram tests reaction videos. The update is in line with a full-screen display of Reels and Stories.  

Instagram Tests Reaction Videos

Mobile app developer Alessandro Palussi, tweets a screenshot of a Reels share sheet with a camera icon on the top-right hand corner. Clicking the camera icon prompts a user to create a reaction video directly on the Reels share sheet. There is no word yet from the platform regarding the release of such a feature.

Instagram tests reaction videos on 24 May 2022.

Implications to Marketers:

Instagram reaction videos can be a great way for marketers to post UGCs on Reels ads. As such, it can support branding and engagement among loyal followers or new customers.


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