Mobile app developer Alessandro Palussi, tweets a screenshot of a Reels share sheet with a camera icon on the top-right hand corner. Clicking the camera icon prompts a user to create a reaction video directly on the Reels share sheet. There is no word yet from the platform regarding the release of such a feature.
Instagram tests reaction videos on 24 May 2022.
Implications to Marketers:
Instagram reaction videos can be a great way for marketers to post UGCs on Reels ads. As such, it can support branding and engagement among loyal followers or new customers.