Reverse engineering expert Alessandro Paluzzi shows an example of the AR stickers and texts in his tweet. Instagram is currently testing animated digital letters and objects as AR stickers and texts. Instagrammers can overlay them on Stories and other posts. Instagram does not provide any further details about these AR features. Hopefully, it will be available to all users at the soonest time possible.
Instagram tests AR stickers and texts on 23 June 2022.
Implications to Marketers:
Instagram AR stickers and texts can help marketers elevate ads and campaigns to the next level of engagement. They may just be minor additions but will definitely play a bigger role in Instagrammer’s interactions.