Facebook Adds AR Effects on Messenger

AR and VR are Facebook’s main focus these days. As it plans to rebrand its company name, it launched AR glasses. AR/VR tools, and a $100 million Creator VR fund. During Facebook Connect 2020, the platform announced expanding AR/VR development in Messenger and Portal. Today, Facebook adds AR effects on Messenger.

Screenshots of Group Effects on Messenger

Messenger’s new AR effects include “Group Effects” on video calls. Any participant of a video chat on Messenger can use 70 AR overlays to liven the engagement. It also allows multi-gaming options like guessing games or interactive plays. The Facebook Spark AR team brings all of these updates. To access them, simply tap the smiley icon within a Messenger video call.

Facebook adds AR effects on Messenger as of 21 October 2021.

Implications for Marketers: 

Messenger AR effects on group chats are fun and immersive ways to connect with family and friends. For marketers, they can be a more authentic way to humanize marketing on Messenger.

Reference: https://about.fb.com/news/2021/10/introducing-ar-experiences-for-video-calls-on-messenger/

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