Instagram has been publishing guides to help small businesses. It launched a digital magazine last April, with a 2nd edition last June and a 3rd edition last August. In February of 2021, the platform launched a collaboration between agencies, creators, and small businesses. Today, Instagram shares insights into its “We Create” initiative.
We Create focused on supporting Black-owned small businesses. These include women-owned brands that grow via Reels, including:
- Ashley Xu’s Digitas NA and Hanahana Beauty
- Elise Swopes’ Swopes
- Lacy Jordan’s Solacilike & The Worthy Co.
- Lara B. Siouï’s Onqusta Paddle
- Wieden Kennedy’s Bodega
Instagram Presents features the insights of these businesses on how they grow with Reels in a two-part video series.
Instagram shares insights into its “We Create” initiative on 08 June 2022.
Implications to Marketers:
Instagram’s “We Create” initiative previews how brands can grow using Reels. For marketers, the two-part video series can give insights to create a better Instagram Reels strategy.