Instagram Shares Insights of Its “We Create” Initiative

Instagram Shares Insights of Its “We Create” Initiative

Instagram has been publishing guides to help small businesses. It launched a digital magazine last April, with a 2nd edition last June and a 3rd edition last August. In February of 2021, the platform launched a collaboration between agencies, creators, and small businesses. Today, Instagram shares insights into its “We Create” initiative.

Instagram Shares Insights of Its “We Create” Initiative

We Create focused on supporting Black-owned small businesses. These include women-owned brands that grow via Reels, including:

  • Ashley Xu’s Digitas NA and Hanahana Beauty
  • Elise Swopes’ Swopes
  • Lacy Jordan’s Solacilike & The Worthy Co.
  • Lara B. Siouï’s Onqusta Paddle
  • Wieden Kennedy’s Bodega

Instagram Presents features the insights of these businesses on how they grow with Reels in a two-part video series.

Instagram shares insights into its “We Create” initiative on 08 June 2022.

Implications to Marketers:

Instagram’s “We Create” initiative previews how brands can grow using Reels. For marketers, the two-part video series can give insights to create a better Instagram Reels strategy.

Reference: https://business.instagram.com/blog/instagram-we-create-elise-swopes-collaboration

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