Instagram Launches “Holiday Picks”

Live Shopping has become a trend due to the COVID-19 pandemic. It allows brands and businesses to enable product checkouts during a live broadcast on social media. Instagram introduced live shopping last August 2020 with an “Add to Bag” button to facilitate real-time sales. The platform also allows the option to add 3 guests and schedule IG live shopping. Today, Instagram launches “Holiday Picks.” 

Instagram Launches “Holiday Picks”

“Holiday Picks” are exclusive live shopping drops and offers from Black-owned and unique brands and businesses. Like the previously concluded 10-day live shopping event on Instagram, the catch is a 20% off on the first purchase and free shipping when one completes the eligibility requirements. 

Holiday Picks Series

Holiday Picks offers a star-studded line up of brands and celebrity guests to host a series of live shopping as follows:

  • A weekly line up of Guest Edit collections from superstars like Paloma Elsesser (@palomija)
  • #BuyBlack Live Shopping on the 5th, 12th, and 19th of November featuring Zerina Akers (@zerinaackers), award-winning stylist and founder of @blackownedeverything.
  • Exclusive designer collaborations with Vogue and Gypsy Sport (@gypsysport) on the 11th of November
  • Limited-edition jewelry and home goods collection of VEERT (@itsveert) on the 15th of November with founder Julia Lang (@julialang). The show will be hosted by Dennis Todisco, head of streetwear and sneaker partnerships at Instagram. It will also await possible surprise appearances of Swizz Beatz (@therealswizzz), and Westside Gunn (@westsidegunn).
  • Holiday Pop-Up Shop LIVE from the 5th of December to the 12th of December.
  • Exclusive designer collaborations with Vogue and The Met Store (@themetstore) and Brother Vellies (@brothervellies) on the 6th of December.

Gift Guides

Besides the lie shopping series, Holiday Picks will also feature gift guides to provide Shops inspirations:

  • On the 15th of November, @shop will be launching Gift Guides by price — under $10, $20, $50, $100, $150, and $250
  • Starting the 29th of November, @shop will be launching All That Glitters is Gold. It features beauty inspo and unique tableware to set the holiday mood from @caviair, @chefanieass, and @toodbeauty.

Instagram launches “Holiday Picks” on 02 November 2021.

Implications for Marketers: 

Live shopping on Instagram holds a major potential to boost eCommerce within the platform. For marketers, they can get inputs from “Holiday Picks” on how to better host live shopping events and increase impulse buying sales. 

Reference: https://about.instagram.com/blog/announcements/holiday-shopping-instagram-shopping-2021

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