The consumption of live videos is rising. The use of live streaming grew by 99% during the COVID pandemic. It is even expected to grow 15-fold by 2022. Here’s a valuable addition to Instagram live broadcasts. Today, the platform enables the scheduling of live streams.
Instagram live streams allow multi-participants of up to 3 guests. They can last up to 4 hours. IG live users have the option to share it on IGTV and turn off its audio or video. It is very popular at live shopping events.
Today, Instagram enables the scheduling of live streams. Users can schedule live broadcasts on IG for up to 90 days in advance. Followers can set reminders to receive notifications once the IG live goes through. A user can also add a title description and product tags on the scheduled live stream to promote it.
Instagram enables the scheduling of live streams on 13 October 2021.
Implications for Marketers:
Scheduling of live streams on Instagram can be a great way for marketers to promote live shopping and other brand events. It can also boost engagement among followers who get notified to join the event.