Here’s one more take on Instagram Stories! The platform is live testing longer Stories videos of up to 60 seconds. It is progress to last month’s move when Instagram started testing longer Stories. Before the live testing, Instagram also enabled the “Add Yours” sticker on Stories to encourage sharing and resharing.
Instagram notes that Instagrammers have long been requesting longer story posts. So, now, the platform is testing 60-second uninterrupted Stories videos. The platform aims to create uninterrupted Stories views in a longer version. It is currently being tested on a small number of global users.
Instagram beta tests 60-second Stories videos on 23 November 2021.
Implications for Marketers:
Longer Instagram Stories mean a longer time for marketers to relay a brand’s message. Let’s wait and see once the update rolls out to everyone. It can mean a shift to getting more creative on video campaigns.