Instagram Announces Valentine’s Day Live Shopping

Live Shopping is a hit on Instagram! First, the platform launched a 10-day shopping event around September 2021. Then, the platform launched a series of holiday pop-up live streams during the Christmas holidays. As live shopping continues to be a trend, Instagram announces Valentine’s Day live shopping event.

Instagram Announces Valentine’s Day Live Shopping
Instagram

Instagram Valentine’s Day Live Shopping Appearances

Actress and fashion pro, Paige DeSorbo together with New York-based journalist Kristie Dash will host the Valentine event to air at 2 PM PT/5 PM ET on the 14th of February. Expect appearances from special guests including:

  • Brad Goreski, a celebrity stylist and reality star sharing self-styling tips
  • Cici B, a dating coach helping us “get our “ish” together”
  • Craig Conover, a reality star to play truth or sip
  • Dominique Perkowski, a meditation coach about mindfulness practices
  • Hannah Berner a reality star sharing advice as a “self-love doctor”
  • Kelli Anne, a makeup artist sharing Valentine’s look tutorials
  • Tefi Pessoa is an influencer that gets real about love
  • Uche Nwosu and Clinton Moxam are reality stars to teach us how to find “the one”
  • Uma Elizabeth, a lipologist who can literally read our lips

Instagram Valentine’s Day Live Shopping Brands

Instagrammers expect to get a 20 percent discount and more on all participating brands such as:

Instagram announces Valentine’s Day live shopping event on 10 February 2022.

Implications for Marketers:

Instagram Valentine’s Day live shopping event can inspire marketers with approaches and tips to promote a brand. As live shopping dominates Instagram, including them in your marketing strategy can be wise.

Reference: https://about.instagram.com/blog/announcements/shop-live-on-instagram-this-valentines-day

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