Calling all Instagrammers! Cozy up with hot chocolate and get ready with your jammies! Instagram launches “Holiday Pop-Up” live shopping from the 7th to the 15th of December. This looks like Part 2 of the 10-Days Live Shopping that the platform hosted last September.
Instagram’s “Holiday Pop-Up” live shopping event highlights a curated selection of exclusive gifts and offers for this coming Christmas holiday.
Nia Sioux, a celebrity, dancer, and model, will host Week 1 of the event.
- On 07 December 2021 at 2:00 pm PT / 5:00 pm ET, Urban Outfitters will spice up your silent nights with funky and modern holiday decors and knickknacks.
- On 08 December 2021 at 11:00 am PT / 2:00 pm ET, fill your shopping bags with great gifts under $30 from Amara Lashes, Clutch Nails, FriendsNYC, The Tiny Tassel, and World Market.
- On 08 December 2021 at 5:00 pm PT / 8:00 pm ET, dressed to impress from head to toes with the latest trends in cozy and stylish apparel from Impressions.
Lisa Rinna, a famous TV personality, will host Week 2.
- On 12 December 2021 at 2:00 pm PT / 5:00 pm ET, find stylish pieces for your workout Athletic Fashion by Alo Yoga.
- On 13 December 2021 at 2:00 pm PT / 5:00 pm ET, discover the portability of BlendJet 2 together via On-the-Go Recipes by BlendJet. Expect surprise appearances from its famous brand ambassadors and friends.
- On 14 December 2021 at 2:00 pm PT / 5:00 pm ET, WOW your kids with Kid-approved Gifts by Jane.
- On 15 December 2021 at 2:00 pm PT / 5:00 pm ET, complete your holiday gifts with Part 2 of great gifts under $30 from 54 Thrones, BYLT Basics, Goodies, Hydrojug, and World Market.
Instagram announces its “Holiday Pop-Up” live shopping event on 06 December 2021.
Implications for Marketers:
Instagram’s Holiday Pop-Up” live shopping event is a space to watch for all eCommerce marketers. With live streaming on the rise, it will be worth getting ideas to boost engagement and sales.