Instagram Launches “Holiday Pop-Up” Live Shopping

Calling all Instagrammers! Cozy up with hot chocolate and get ready with your jammies! Instagram launches “Holiday Pop-Up” live shopping from the 7^th to the 15^th of December. This looks like Part 2 of the 10-Days Live Shopping that the platform hosted last September. 

Instagram’s “Holiday Pop-Up” live shopping event highlights a curated selection of exclusive gifts and offers for this coming Christmas holiday. 

Week 1

Nia Sioux, a celebrity, dancer, and model, will host Week 1 of the event. 

• On 07 December 2021 at 2:00 pm PT / 5:00 pm ET, Urban Outfitters will spice up your silent nights with funky and modern holiday decors and knickknacks. 
• On 08 December 2021 at 11:00 am PT / 2:00 pm ET, fill your shopping bags with great gifts under $30 from Amara Lashes, Clutch Nails, FriendsNYC, The Tiny Tassel, and World Market.
• On 08 December 2021 at 5:00 pm PT / 8:00 pm ET, dressed to impress from head to toes with the latest trends in cozy and stylish apparel from Impressions.

Week 2

Lisa Rinna, a famous TV personality, will host Week 2.

• On 12 December 2021 at 2:00 pm PT / 5:00 pm ET, find stylish pieces for your workout Athletic Fashion by Alo Yoga.
• On 13 December 2021 at 2:00 pm PT / 5:00 pm ET, discover the portability of BlendJet 2 together via On-the-Go Recipes by BlendJet. Expect surprise appearances from its famous brand ambassadors and friends.
• On 14 December 2021 at 2:00 pm PT / 5:00 pm ET, WOW your kids with Kid-approved Gifts by Jane.
• On 15 December 2021 at 2:00 pm PT / 5:00 pm ET, complete your holiday gifts with Part 2 of great gifts under $30 from 54 Thrones, BYLT Basics, Goodies,  Hydrojug, and World Market.

Instagram announces its “Holiday Pop-Up” live shopping event on 06 December 2021.

Implications for Marketers: 

Instagram’s Holiday Pop-Up” live shopping event is a space to watch for all eCommerce marketers. With live streaming on the rise, it will be worth getting ideas to boost engagement and sales. 

Reference: https://about.instagram.com/blog/announcements/shop-live-on-instagram-at-our-holiday-pop-up