The Indian festival of lights, Diwali, is set to happen this 12 November 2020. The celebration is just in time as Instagram adds new AR filters and Stories frames.
A new AR effect “Share Your Light” encourages bringing positivity to the world. It was inspired by Diwali greetings and festive lights. Such an AR effect highlights a festive Diya (lamp) sign inspired by mandalas (Sanskrit). Instagram also adds custom-design Diwali Stories frames. The templates highlight key themes of the season made by South Asian creators. These new AR effects and stories frame can be used on Instagram feeds, Reels, and Stories.
Instagram adds new AR filters and Stories frames for Diwali as of 09 November 2020.
Implications for Marketers:
It seems that after celebrating its 10th birthday, Instagram focuses on innovating photo and video sharing. The introduction of live shopping, QR codes, Reels, and Spark AR studio makes the platform more ideal for digital markets. Marketers should celebrate holidays with equal passion. By launching promotions on every season, including Diwali, they can better connect to the audience and promote diversity and inclusion.