There is no doubt that the main goal of Google is providing quality search results. Recently, the platform adopted the MUM model to enable multi-search options such as attributes, text parameters, and visuals. Today, Google strengthens its focus on a people-first algorithm.
Google’s people-first algorithm will spark changes in SEO approaches. By next week, Google will launch the “helpful content update” for English users worldwide. It will rank helpful quality content in the past year on Google searches. It means a better ranking of expert and original content together with product reviews to improve results on arts and entertainment, online education, shopping, and tech-related content.
Google strengthens its focus on a people-first algorithm as of 18 August 2022.
Implications to Marketers:
Google’s people-first algorithm can be a way for marketers to highlight the unique selling proposition of a brand. By focusing on what the people need and prefer, ads can rank better on Google.