YouTube houses different ads for advertisers and creators to earn revenue. These include audio ads, CTV ads, and display & video 360 ads. Last November 2021, the platform began testing an Ads Creative Studio for media professionals. Today, Google makes Ads Creative Studio available to all businesses.
Google Ads Creative Studio allows the creation of multiple ad versions on YouTube. Brands and businesses can customize them based on different audiences, contexts, languages, and locations. It helps them experience easier campaign workflows as it allows the following:
- Exporting images to the Google Ads asset library
- Integrate with Campaign Manager 360 or Display & Video 360
The studio also provides full support through an Ad Creative Help Center.
Google makes Ads Creative Studio available to all businesses as of 14 July 2022.
Implications to Marketers:
Google Ads Creative Studio can be a handy tool for marketers to build YouTube ads and campaigns better. With the capacity to formulate alternative elements, promoting offerings on the video platform can be a big help.
Reference: https://blog.google/products/ads-commerce/ads-creative-studio-global-launch/
