Google recently introduced its ads creative studio for all businesses. With a people-first algorithm, it houses a very powerful custom bidding. Today, Google adds two new functionalities in custom bidding to Display & Video 360.
Audibility is a new audience reach consideration in custom bidding. It measures whether a viewer sees the ad on mute or with sounds.
Player size allows brands and businesses to measure player size, the screen size where the viewer sees the ad.
These two new functionalities will facilitate new ways of assessing video ads. Google adds two new functionalities in custom bidding as of 23 August 2022.
Implications to Marketers:
Google’s two new functionalities in custom bidding can provide marketers with more insights on engagement. These can help them improve specific elements of their video campaigns.