Last July, Facebook outlined its four key focuses on product innovation. These are business tools, eCommerce, privacy, and discovery tools. Such 4 key focuses still cover the platform’s mission to connect the world. After Facebook Pay was made available to third-party platforms, here’s a new way to market on Facebook. This August, Facebook will hold its first-ever paid movie premiere.
Facebook allowed paid online events last 14 August 2020. After a year, it will feature Facebook’s first movie premiere for a documentary film entitled, The Outsider. The film was directed by Indie filmmakers Pamela Yoder and Steven Rosenbaum. It will feature the controversies behind the construction of the 9/11 Museum in Manhattan. The film will be viewed via paid online events, which are currently available to 100 countries. The ticket price will be $3.99.
Facebook will hold its first-ever paid movie premiere on 19 August 2021 at 8:00 PM ET.
Implications to Marketers:
With many traditional cinemas still closed, Facebook’s first movie premiere can be a revolutionary way to distribute the content of small filmmakers. For marketers, this can be an opportunity for a new kind of partnership. Movies can reach a large number of audiences globally. Local deals with movie premieres can also expand a brand’s reach to boost awareness and engagement.