The popularity of YouTube Shorts continues to rise. Shorts are TikTok-like clips on YouTube. With a Shorts campaign and a Shorts fund of $100 million, the platform successfully boosted its usage. Today, YouTube updates green screen options for Shorts.
A green screen allows the video editor to insert footage or images and replace backgrounds into the scene. YouTube creators can now remix a green screen with Shorts. Just select Create > Green Screen > upload a background from your gallery, existing Shorts background, or existing videos background. Alternatively, you can press the 3-dot menu in the Shorts player and select the green screen option.
YouTube updates green screen options for Shorts on 11 May 2022.
Implications to Marketers:
YouTube green screen is a post-production effect that can help brands and businesses produce event teasers, informative brand updates, product videos, etc. It can make YouTube video ads and campaigns more convincing and engaging.