YouTube wants to make it easier for people to run ads and campaigns. The platform introduced new CTV ad solutions, product tagging, and Shopify partnerships. Today, YouTube tests a new promotion tab.
The current test is a simpler end-to-end workflow in YouTube Studio. Instead of Google Ads, the new promotion tab on the content page allows buying ads for quick promotions. The test is currently available to a limited number of creators.
YouTube tests a new promotion tab on 26 August 2022.
Implications to Marketers:
YouTube’s new promotional tab is a big advance for marketers to create ads and campaigns directly on YouTube Studio. It also integrates YouTube management tools and video performance stats.