YouTube’s International Small Business Week is coming. Google has great news among small businesses in the video-sharing platform. To celebrate the week, YouTube announces Small Biz Day. It is the 1st ever virtual event that aims to help SMEs to grow their YouTube presence. The event is set to happen on the 24th of June at 9:00 AM PT on the Google for Small Business channel.
Insights and Workshops
YouTube’s Small Biz Day will be hosted by Cassey Ho, an award-winning fitness instructor. Business owners and YouTube creators such as Molly Burke, Erin on Demand, and TheDomesticGeek will share advice, experiences, helpful resources, and how-to workshops through insightful panel conversations.
Live Shopping Experience
A new level of shopping experience among selected beauty, fashion, food, and unique lifestyle brands will also be showcased on Small Biz Day. These include:
- AAVANI: Indian holistic skincare rituals.
- Barton Springs Mill: Fresh and stone-milled grains from Texas.
- Hibear: The maker of All-Day Adventure Flask.
- Progeny Coffee: A coffee company that practices sustainability.
- Red Land Cotton: Sheets, towels, and linens from an Alabama family farm.
- Salsa Queen: Fresh and preservative-free gourmet salsas.
- Scrub Inspired: Environment-friendly Skincare products.
The event will also highlight Google’s video builder tool. It’s a free tool to quickly set up a video using a logo and 2 images. This is a faster and easier way to create video ads and campaigns. You can set it up together with the audience you wanted to reach and the campaign budget in a matter of minutes. Video Builder also comes with measurement insights on mobile usage.
YouTube announces Small Biz Day on 21 June 2021.
Implications for Marketers:
YouTube’s Small Biz Day is packed with a lot of valuable insights to optimize marketing approaches within the video-sharing platform. Marketers should never miss such an event to tap in on the power of live shopping, panel insights, and workshops. With 2 billion monthly active users, YouTube is indeed a powerful network for video marketing.