YouTube has long been working on live events. During the 2022 IAB Newfronts, the platform hosted the latest trends in entertainment media. Last March, the platform launched go live together and live shopping. Today, YouTube presents “Beauty Festival 2022.”
YouTube’s Beauty Festival 2022 will be live on the 16th of June at 4:00 PM PST via the BeautyFest channel. It is a global summit that brings together the most influential beauty creators, entrepreneurs, gurus, and pop stars. Derek Lasberg, YouTube’s Head of Fashion and Beauty, will host the event featuring the biggest stars and hottest brands. What’s unique about the summit is that viewers can shop directly on the live stream.
YouTube presents “Beauty Festival 2022” on 07 June 2022.
Implications to Marketers:
YouTube’s Beauty Festival 2022 can be a big thing for marketers. With added celebrity endorsements, it can boost the use of live streams to promote products and services on YouTube.