They say audio marketing is the new future. That is why YouTube also ventured into audio ads and podcasts. Today, YouTube Podcasts go live.
The link YouTube․com/podcasts has been under construction since March. Today, it goes live as a tab on the Explore Page alongside Fashion & Beauty, Gaming, Learning, Live, Music, Movies & Shows, News, Sports, and Trending. Users can expand the tab in different sections, such as:
- Popular Episodes
- Popular Podcast Creators
- Popular Podcast Playlists
- Recommended
- Several Categories, including Comedy, Music, Sports, True Crime, TV & Film
YouTube Podcasts go live on 20 August 2022 and are available on both desktop and mobile.
Implications to Marketers:
As YouTube Podcasts go live, the platform aims to optimize its usage. For marketers, podcasts can be a new way to promote products and services through a different YouTube experience.
Reference: https://9to5google.com/2022/08/21/youtube-podcasts-explore/
