Podcast

YouTube Launches Its First Podcast

YouTube Launches Its First Podcast

The Interactive Advertising Bureau (AIB) has reported a 19% growth in podcasting year-over-year. That is why they say that audio marketing is the new future. As such, many social media platforms enabled podcasting listening tools to level up audio marketing. Facebook launched live audio rooms and podcasts. Twitter entered a partnership with “Breaker,” a social …

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Facebook Officially Launches Live Audio Rooms and Podcasts

Facebook Officially Launches Live Audio Rooms and Podcasts

Audio Marketing is the new future! The same goes for podcasting. At Facebook, they have recently been rolling out new audio tools early this year. Last March, the platform tested audio rooms on Messenger. It also beta-tested live audio rooms in Taiwan last May. Last week, Facebook’s CEO, Mark Zuckerberg initiated the 1st live audio …

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Facebook Rolls Out New Podcast Listening Tools

Facebook Rolls Out New Podcast Listening Tools

Audio marketing is on the rise, and so is audio-based content. Since Clubhouse hit the spotlight, other social media platforms have been creating clones. In 2020, podcast ads have recorded an $8.42 million revenue. Last October, Facebook launched a podcast about business hosted by David Fischer. Today, Facebook rolls out new podcast listening tools. Starting …

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Facebook Brings a New Social Audio Experience

Facebook Brings a New Social Audio Experience

Facebook now brings a new social audio experience to its users. This is the platform’s move to outcompete Clubhouse, a trending invite-only audio platform. With a record of 13 million downloads on its 1st anniversary, Facebook experimented on its clone which they called Hotline.  Audio-Only Rooms Facebook’s new social audio experience now allows users to …

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The Time for Marketing on Hong Kong’s Clubhouse Is Here!

The Time for Marketing on Hong Kong’s Clubhouse Is Here!

The up-and-coming social media platform, Clubhouse, has evolved quite quickly. Since the middle of last year, it became popular abroad and grew in popularity in Asia since the beginning of the year. It was clever for the app to make use of the celebrity effect and exclusivity of being able to join by invite only. …

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