YouTube now makes swooping steel meets the shining glass. The platform opens up a 6000-seat theater in Inglewood, California. After enabling a new look on its creator website with a 360 display and 4k viewing, YouTube is set to be spotlight a haven for live entertainment events.
YouTube plans to make the 6000-seat theater a physical venue for award shows, eSports, concerts, conferences, corporate functions, theater performances, etc. With such an infrastructure, performers can also live stream their events to billions of viewers around the world. The 1st event on YouTube’s theater is the Hollywood Black Comedy Festival to be held on the 3rd of September.
YouTube opens up a 6000-seat theater on 27 August 2021.
Implications for Marketers:
YouTube’s theater is a big push to be the heart of entertainment among artists, creators, and performers. Marketers should keep watch on its latest happening to figure out how they can be an option to promote products and services.
Reference: https://blog.youtube/news-and-events/without-further-ado-youtube-theater-takes-stage/
