YouTube saw a rising demand for sports videos in the year 2020. The platform saw a 65% increase in sports viewing excluding live content. Thus, it upgraded its Sports platform in February this year. Because of consistent requests from existing subscribers, YouTube TV introduces a 4k Plus Package.
The 4k Plus Package of YouTube TV includes 4k resolution, 5.1 Dolby audio, downloads, new Sports channels, unlimited streaming, and a lot more. With 4k viewing, subscribers will feel as if present in the event they are viewing. The 5.1 Dolby audio gives them a unique theater-like surround sound system. Using a DVR, subscribers can also save recordings which can be transferred over through mobile phones or tablets for future watching. YouTube TV’s 4k Plus Package also offers unlimited streams, unlike the basic plan that allows only 3 simultaneous streams. The new package costs $19.99 monthly. If you are a new subscriber of YouTube TV, you will get a 30-days free trial and an introductory promotion of $9.99 monthly for the first 12 months.
YouTube TV introduces a 4k Plus Package on 29 June 2021.
Implications for Marketers:
YouTube TV’s 4k Plus Package is the answer to the platform’s existing subscribers’ requests. With a top-of-the-line 4k resolution and 5.1 Dolby sound, it can surely win a huge number of sports fans to subscribe to such a plan. For marketers, this can provide new opportunities to run TV campaigns with lower budgets. It will also enable them to reach a larger number of audiences.