YouTube Shorts are 60-second vertical music clips like TikTok. They have been a hit among mobile users. As YouTube aims to boost vertical video usage, it now enables viewing Shorts via CTV. Protocol, a tech media company, unravels a leak about a mock-up slide presentation from a partner event of Google. It showed a YouTube vertical video at the center of the screen with an up-and-down thumb off to the side. The vertical video is actually a Shorts frame over CTV.
YouTube enables Shorts on CTV as of 23 August 2022.
Implications to Marketers:
As YouTube enables Shorts on CTV, it gives marketers more opportunities to invest in short-form video content. Integrating Shorts ads with CTV can boost brand awareness and reach.