It seems that WhatsApp is preparing for something big. First off, it expanded message deletion for up to 2 days and 12 hours. Then Meta updates WhatsApp’s API for secure data migration. Today is the big day! WhatsApp launches a new desktop app.
Previously, WhatsApp for desktop is a web-based application. The new WhatsApp desktop app is now native to the Microsoft store. It provides another option to log in to your account without the to have your phone connected to the web. What changes is that:
- Users will continue to receive messages and notifications even if their phone is offline.
- WhatsApp Desktop app for Windows is optimized for desktop operating systems with increased reliability and speed.
WhatsApp launches a new desktop app on 17 August 2022.
Implications to Marketers:
The new WhatsApp Desktop app for Windows features a cleaner and faster integration. It can help marketers better track engagement in one place.