Last May, Meta introduced a cloud API on WhatsApp. It is a secure integration platform for WhatsApp conversations. This is through the communities channels that can accommodate up to 256 people. Today, WhatsApp enables secure data migration from Android to iPhone.
In August of 2021, WhatsApp allowed data portability from iOS to Android. The secure data migration from Android to iPhone is the next level to data portability in the platform. It will let Android users transfer chat history, photos, videos, and voice messages to iPhone and vice versa. This is while maintaining end-to-end encryption.
WhatsApp enables secure data migration from Android to iPhone on 15 June 2022.
Implications to Marketers:
Data portability allows marketers to use the same data on multiple platforms. It makes tasks easier and faster. As WhatsApp enables secure data migration from Android to iPhone, marketers can take advantage of a smooth marketing workflow.
Reference: https://www.facebook.com/zuck/posts/10114524731478481
