WhatsApp is a better way to send images, text, and video messages. It became popular because it is less expensive than SMS or texting. Another thing that makes WhatsApp great is its end-to-end encryption. The platform values unrecorded and unsaved conversations. Last December of 2021, the platform enabled multiple duration for disappearing messages. Today, WhatsApp extends message deletion time.
According to a report from WABetaInfo, WhatsApp version 2.22.15 extends the message deletion time to 2 days and 12 hours. The update is currently under beta testing for a small number of users. It aims to be competitive with Telegram, which allows users to delete messages within 48 hours.
WhatsApp extends message deletion time on 03 July 2022.
Implications to Marketers:
As WhatsApp extends message deletion time, it gives more time for marketers to decide which ads and promotions to delete. It can give WhatsApp users a decluttered and fresher look that can boost conversion and engagement.