WhatsApp now focuses on building and nurturing groups. After building a local business directory, the platform enabled communities. Each community includes an admin, a description, and subgroups. It is also equipped with E2E encrypted audio chats that can accommodate up to 32 persons. For group chats, the platform allows adding up to 256 people. Today, WhatsApp doubles the size of its community chat.
WhatsApp chats now allow adding up to 512 people in a group chat. The platform also increases the file sharing size to 2 GB. In addition, reaction emojis are now available on WhatsApp. The updates aim to help WhatsApp community members to stay close to one another.
WhatsApp doubles the size of its community chat on 05 May 2022.
Implications to Marketers:
As WhatsApp doubles the size of its community chat, it can help marketers facilitate new conversation options and usage. A larger number of users in a single chat makes it easier to expand the reach of promotions and ads.