Choose Who Can See You Online
WhatsApp enables restricting or switching off the online status of an account. Users can choose who can see them online with the following options:
- My Contacts Except
It allows users to keep their privacy while checking messages online and prevent unwanted interactions.
Leave Groups Silently
WhatsApp now allows leaving a group chat (GC) without a notification. Other members of the GC will know you left the group, but they will not be alerted about it.
Recently, WhatsApp rolled out the “View Once” option. It is a powerful way to share digital through messaging. Today, the platform enables screenshot blocking for “View Once” messages. It can be an extra layer of privacy protection from unwanted messages.
WhatsApp enables new privacy tools on 09 August 2022.
Implications to Marketers:
WhatsApp’s new privacy tools are an enhancement of the platform’s existing security measures. It can give marketers better chances to connect with their target audiences through relevant, secure, and valuable creative messaging.