Twitter has always been testing out different options to improve people’s user experience. In the past, the app has launched full-width visual displays. It even updated its reply controls for added security and privacy. Today, Twitter tests the Articles option, allowing long-form posts on the app itself.
Jane Manchun Wong, a reverse engineering expert, tweeted:
Twitter is working on “Twitter Articles” and the ability to create one within Twitter
Possibility a new longform format on Twitter
There is currently no further insight about this update, but it sure is interesting news.
Twitter tests the new “Articles” option for long-form posts on 2 February 2022.
Implications for Marketers:
The possibility of posting long-form articles on Twitter is a huge opportunity for marketers. It will allow marketers to reach more individuals as they share tips and information about their brand. This will, in turn, increase awareness and improve every brand’s performance in the digital space.