Twitter Tests DM Icon on Tweets

Twitter Tests DM Icon on Tweets

As Twitter aims to grow marketing within the platform, it also wants to provide more private connections. After enabling the toolbox hub last 04 February, Twitter now tests a DM icon on tweets. It is part of continuous DM improvements such as audio recording and DM searching.

Twitter DM icon test
Twitter

The DM icon is now available to a small group of selected iOS users. It is an envelope box icon appearing beside the heart button below a tweet. Clicking the DM icon allows users to send a direct response to the tweet author via private messaging.

Twitter tests a DM icon on tweets on 04 February 2022.

Implications for Marketers:

Twitter’s DM icon will make private conversations more accessible within the platform. For marketers, it can be a new way to approach your target audience. By sending a private message about relevant queries, brands can grab the opportunity to advertise their product or service.

Reference: https://twitter.com/TwitterSupport/status/1489328529133211651

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