Since August started, Twitter has been experimenting with new engagement tools. These include audio recording on direct messages, pin DM chats, pinned tweets, and unmentioning on convos. Today, Twitter selectively rolls out pin replies.
Chris Messina tweets the update. He is the Product Lead of Joint Republic. He mentions that some Twitter users get alerted about pin replies as they log in to the app. Pin replies allow keeping a chosen comment on top of the conversation thread. To do so, tap the three-dot menu on the response and click the pin reply option.
Twitter selectively rolls out pin replies on 31 August 2022.
Implications to Marketers:
As Twitter selectively rolls out pin replies, it gives marketers a chance to maximize the exposure of a specific interaction. It can boost conversion and engagement.