Twitter has made a lot of major changes last year, and it will continue to do so this 2022. After Jack Dorsey stepped down as Twitter CEO, Parag Agrawal continues his legacy of enhancing Twitter technology. These include enabling anime-like movies, direct message searches, reaction videos on tweets, and the topic tag bar. Today, Twitter publishes #RealTalk.
Twitter’s #RealTalk is the first-of-its-kind perspective. It is a product of analyzing 10 years of tweets about brands together with research from Pulsar Consulting and Sparker. #RealTalk is created by brand strategy experts at TwitterNext. It provides tips on how to attain brand distinction via the Twitter community, tones, and topics.
Twitter publishes #RealTalk on 13 January 2022.
Implications for Marketers:
Twitter’s #RealTalk reports the state of brand behavior and what’s coming next. For marketers, it can be a useful guide in planning their 2022 marketing strategy within the platform.