A part of Twitter’s focus this year is enhancing its video tools. Last November, the platform acquired Viacom CBS, a global media company. It also enabled quality video playbacks, reaction videos on tweets, and watching YouTube videos on iOS timelines. Today, Twitter launches its first anime-like movie.
Twitter partners with the Scream 2022 film, an action thriller that will be released in cinemas this week. As part of the promotion. Twitter launches a 2-second anime-like clip with a message saying as “Give me a heart icon and I’ll give you a Knife icon. #ScreamMovie.” The anime-like movie displays in dark and light mode. Together, Twitter also makes hashtag campaigns for #12ScreamsForTheHolidays and #ScreamMovie.
Twitter launches its first anime-like movie on 11 January 2022.
Implications for Marketers:
Twitter launches its first anime-like movie to help cinemas bounce back after the pandemic. For marketers, they can be a new opportunity to engage ads and creatives.