Twitter Launches “Tomorrow”, a Paid Weather Service

Here’s a new subscription service on Twitter. This is an addition to the platform’s paid subscriptions like Super Follow, Twitter Blue, and ticketed Spaces. Today, Twitter launches “Tomorrow”, a paid weather service.

Project Tomorrow

Twitter’s idea behind “Tomorrow” is simple. As weather affects everybody, it’s also something that can bring the Twitter nation together. Tomorrow is a paid weather service that users can subscribe to monthly. With such a service, the subscriber will receive a short message in his/her inbox about the weather forecast for the next day. The forecast will be made by a city meteorologist and comes along with a CTA, meme, news story, poem, or short video. A team of experts will also do some drop-in audio chats to calm people in case of bad weather. All these features aim to encourage interaction among communities by sharing resources about the weather. Eric Holthaus, a community journalist, and meteorologist will lead Project Tomorrow. 

First 16 States of the US

Tomorrow will initially be available among 16 cities:

  • Atlanta
  • Boston
  • Charlotte
  • Chicago
  • Dallas/Fort Worth
  • Detroit
  • Houston
  • Minneapolis
  • New York
  • Philadelphia
  • Portland
  • San Antonio
  • San Francisco
  • Toronto
  • Washington DC
  • Republica Dominica

Little by little, the platform will be adding new regions moving forward. 

Tomorrow Inclusions

Tomorrow subscription will include the following features and tools:

  • Guaranteed responses to questions about climate and weather from a team of meteorologists. 
  • Weekly newsletter with uncut interviews.
  • Early access to long-form journalism and podcast episodes
  • Discounts and perks from Tomorrow merchants

Twitter will donate 1% of Tomorrow’s revenue to environmental justice organizations to support a social impact. 

Twitter launches “Tomorrow”, a paid weather service on 01 June 2021.

Implications for Marketers: 

Twitter’s “Tomorrow” weather subscription is a new pathway for marketers to scale Twitter ads. It is an alternative option to sustain industry and niches relevant to daily living and the weather. Brands and businesses should keep a watch on these paid subscriptions and look for opportunities to boost monetization.

Reference: https://www.socialmediatoday.com/news/twitter-launches-paid-weather-news-service-as-it-moves-into-subscription-co/601086/

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