Here’s a new subscription service on Twitter. This is an addition to the platform’s paid subscriptions like Super Follow, Twitter Blue, and ticketed Spaces. Today, Twitter launches “Tomorrow”, a paid weather service.
Twitter’s idea behind “Tomorrow” is simple. As weather affects everybody, it’s also something that can bring the Twitter nation together. Tomorrow is a paid weather service that users can subscribe to monthly. With such a service, the subscriber will receive a short message in his/her inbox about the weather forecast for the next day. The forecast will be made by a city meteorologist and comes along with a CTA, meme, news story, poem, or short video. A team of experts will also do some drop-in audio chats to calm people in case of bad weather. All these features aim to encourage interaction among communities by sharing resources about the weather. Eric Holthaus, a community journalist, and meteorologist will lead Project Tomorrow.
First 16 States of the US
Tomorrow will initially be available among 16 cities:
- Dallas/Fort Worth
- New York
- San Antonio
- San Francisco
- Washington DC
- Republica Dominica
Little by little, the platform will be adding new regions moving forward.
Tomorrow subscription will include the following features and tools:
- Guaranteed responses to questions about climate and weather from a team of meteorologists.
- Weekly newsletter with uncut interviews.
- Early access to long-form journalism and podcast episodes
- Discounts and perks from Tomorrow merchants
Twitter will donate 1% of Tomorrow’s revenue to environmental justice organizations to support a social impact.
Twitter launches “Tomorrow”, a paid weather service on 01 June 2021.
Implications for Marketers:
Twitter’s “Tomorrow” weather subscription is a new pathway for marketers to scale Twitter ads. It is an alternative option to sustain industry and niches relevant to daily living and the weather. Brands and businesses should keep a watch on these paid subscriptions and look for opportunities to boost monetization.