The social audio hype has died down. As the Clubhouse app is slowly exiting the spotlight, Twitter is determined to boost the usage of its clone. Today, Twitter launches the Spaces campaign. That is right after the platform enabled the recording of Spaces and ticketed Spaces and made it open to everyone.
Twitter’s new Spaces campaign features a short video highlighting to users that they can access Spaces anytime, anywhere – on the bathtub, couch, dog park, etc. As these real-live audio conversations are happening every day, Twitter is making it easier to join Spaces via Android and iOS.
Twitter launches the Spaces campaign on 18 May 2022.
Implications to Marketers:
Twitter Spaces is a good option for marketers to promote a brand, product, and services, especially to the visually impaired. Hopefully, the new Spaces campaign can put the heat back to real live audio rooms.