Twitter has been making a lot of changes this year. The platform focuses on launching new partnerships and tools. During the last quarter of the year, it concentrates on video enhancement. The platform first updated the quality of video playback. It also tested watching videos on iOS timelines. After buying the Squad video chat app, Twitter partners with Viacom CBS.
ViacomCBS is a media and video company that caters to global audiences. It has a leading portfolio of entertainment, news, and sports brands such as:
- BET
- CBS
- Channel 5
- CMT
- Comedy Central
- MTV
- Network 10
- Nickelodeon
- Paramount Network
- Telefe
The partnership with Twitter aims to deliver premium live video events and TV show discussions. Paramount will be hosting 3 Twitter Watch Parties.
Twitter partners with ViacomCBS on 10 November 2021.
Implications for Marketers:
Twitter’s partnership with ViacomCBS is a big boost for marketers to promote brands, products, and services via live events and TV show discussions. It can be a new option to divert a brand’s marketing approach to such popular mediums on Twitter today.
Reference: https://www.viacomcbs.com/press/viacomcbs-announces-new-global-deal-with-twitter?linkId=139576118
