Attention businesses, creators, developers, and publishers on Twitter! Today, Twitter introduces accounts for professionals. It is a public conversion of Twitter accounts into Professional Profiles. They are open for all industries, sizes, and spaces.
Twitter accounts for professionals aim to enhance the identity of businesses, creators, developers, and publishers, among others. It features two categories – the “About” module and the “Profile” module. The “About” module shows the basic information about a business, such as its contact information, physical address, and hours of operation. The “Profile” module can either be a newsletter or shop. A newsletter profile appears for Twitter accounts under the Revue platform. These include publishers and writers. While a shop profile appears for brands and businesses engage in eCommerce.
The platform also provides tools to help them grow and strengthen their Twitter presence. These include access to:
- Advanced Profile features
- Quick Promote
- Twitter Ads
Twitter introduces accounts for professionals on 30 September 2021.
Implications for Marketers:
As Twitter introduces accounts for professionals, it is boosting eCommerce and monetization within the platform. The “about” module can increase discovery and SEO by providing accurate and complete business information. While the profile module can help marketers boost conversion within the platform.
Reference: https://business.twitter.com/en/blog/twitter-for-professionals.html
