Twitter is set to launch its paid subscriptions. The platform has been testing a Super follow feature since February 2021. These are paid services that a Twitter Professional profile can offer. Recently, Twitter enabled a collections folder to save tweets. This is one exclusive function under a Twitter Blue subscription. Today, Twitter experiments on the “Super Followers” button with follower counts.
Jane Manchun Wong, a reverse engineering expert, posts the update on her Twitter account, A new “Super Followers” button appears on the right side of a Twitter profile. The number showing on such a button provides a quick count of paying Twitter subscribers following the account. This can inspire more users to sign-up and pay for exclusive tweets and extra content. During Twitter’s Analyst Day, the platform introduced the “Super Followers” option for $4.99 monthly. Such a subscription will allow expanded access to exclusive Twitter content, member discounts on partner merchandise, and newsletters.
Twitter experiments on the “Super Followers” button with follower counts on 24 May 2021.
Implications for Marketers:
The “Super Followers” button of Twitter gives creators a new way to generate income within the platform. For marketers, this is an opportunity to create exclusive content and get extra revenue. By partnering with creators and influencers, brands can launch ads and campaigns differently.
