The home & latest timeline will just be a swipe away on tweets. Just tap the star icon on the upper right-hand corner of a Twitter account to pin and unpin the latest tweet timeline. Pinning the latest timeline allow users to see algorithm-free tweets on feeds. It will become the default feed unless you unpin it by tapping the star icon again.
Twitter enables pinned tweets on 10 March 2022.
Implications for Marketers:
As Twitter enables pinned tweets, it aims to boost tweet engagement. For marketers, pinning the latest timeline ensures that your audiences are up to date with the latest brand campaigns and trends.