Twitter Shops allows brands and businesses to upload a collection of up to 50 products. A “View Shop” button appears above the tweet of a participating merchant. Tapping the button will open the Twitter shop for the said merchant. Clicking a product leads the viewer to an in-app browser showing the product details and a checkout button to the merchant’s website.
Twitter Shops is currently available to a selected group of U.S. Businesses including @AllIDoIsCookUS. @ArdenCove, @GayPrideApp, @LatinxInPower, and @Verizon. For now, only English iPhone users can view and interact with Twitter Shops.
Twitter beta launches Twitter Shops on 09 March 2022.
Implications for Marketers:
Twitter Shops give marketers a larger space to showcase their products and services. It is a part of Twitter’s ongoing effort to boost eCommerce.