A lot of changes are happening on Twitter right now. Besides, eCommerce tools, the platform focuses on giving a better user experience. After enabling a dedicated alt-text button for uploaded photos and the search options for setting, Twitter tests an alt-badge for images.
Twitter’s alt-badge is a mini-window that shows an alternative text description for every image upload. Such a feature will make it easier to add an image description. It will also improve the general accessibility of Twitter content.
Twitter tests an alt-badge for images on 09 March 2022.
Implications for Marketers:
Twitter’s alt-badge for images is another way to broaden accessibility in the platform. For marketers, it can also broaden the reach of Twitter ads and campaigns.