Live shopping is everywhere! Recently, YouTube tested such a feature. Facebook introduced live shopping Fridays, and Instagram showcased live shopping events. Twitter is joining the bandwagon as it enables live shopping today.
Live shopping on Twitter allows a user to:
- Check Shop banners and Shop tabs on the live event’s page
- Continue watching a live stream on the merchant’s website.
- Toggle back and forth between the Latest tabs and Shop tabs.
Twitter’s first test of live shopping is in partnership with Walmart on the 28th of November at 7 PM ET. Jason Derulo, a singer & social media superstar, kicks off the live event. It will be a 30-minute variety show highlighting apparel, electronic products, home goods, seasonal decors, etc.
Twitter enables live shopping on 23 November 2021.
Implications for Marketers:
Live shopping on Twitter is a great way for marketers to boost engagement and sales. Brands should keep an eye on the first event to learn how live streams and eCommerce click on the Twitter nation.
Reference: https://blog.twitter.com/en_us/topics/product/2021/watch–chat–shop–live-shopping-on-twitter
