A community of people with common interests has always been the core of social media networks. Since March, Twitter is testing community tools like virtual rooms and watch parties. Then, it beta tested Communities last September. Today, Twitter announces the launch of Communities by January 2022.
Twitter Communities is an alternate timeline for users that want more topic-focused conversations. It allows users to join a group, invite up to 5 members, and tweet to everyone within the group. As announced, Twitter is ironing up some minor bugs and will launch Communities by January 2022.
Twitter announces the launch of Communities by January 2022 on 24 December 2021.
Implications for Marketers:
Marketers should watch out for the official launch of Twitter Communities. Like Facebook Pages, brands can use them to build a reputation and promote products and services.