Today, not only text tweets matter. Twitter enabled visuals like images and videos on tweets. The platform is recently testing multi-attachments in a single tweet. As part of the one-page ad checklist of its ad product rebranding, Twitter now adds more premium video content partners.
Twitter Amplify currently houses a robust lineup of premium video ads with the most relevant publishers. It brings content to the world’s most robust audiences. In its NewFronts 2022, Twitter announces new partnerships with:
- Conde Nast is the home of the world’s most iconic brands.
- E! News is a global source of entertainment news.
- WNBA is the official site of the Women’s National Basketball Association in the US.
Twitter is also partnering with NBCUniversal to test on iSpot, a new standard in TV ad measurement, and Revolt, a sound cloud app for premium music content.
Twitter adds more premium video content partners on 05 May 2022.
Implications to Marketers:
As Twitter adds more premium video content partners, it is giving marketers more ways to level app videos on media campaigns. These pre-roll live events can help engage members of the Twitter nation to promote brands, products, and services.
Reference: https://business.twitter.com/en/blog/twitter-newfronts-2022.html
