Remember Twitter’s Super Follow? The platform opened up applications for the said paid subscriptions last June 2021. Super Follow was officially launched in September of the same year and became available to everyone after a month. Today, Twitter adds a Super Follow notification tab.
The new notification tab will only appear to Super Follow creators and subscribers. It segments Super Follow notifications apart from regular Twitter alerts. The stream will provide a more exclusive interaction between Super Follow creators and subscribers. Super Follow subscribers can also switch to get alerts from super followers only tweets.
Twitter adds a Super Follow notification tab on 08 February 2022.
Implications for Marketers:
Super Follow is a premium Twitter feature. Enabling exclusive Super Follow notification can keep paying subscribers updated with exclusive content, news, and trends. For marketers, these can be opportunities to segment their target audience and provide valuable content to influence their buying decisions.