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Facebook Encourages Direct Traffic to Shops

Facebook Encourages Direct Traffic to Shops

Physical stores are out, online shopping is in. The COVID-9 pandemic has significantly changed the way people shop today. Last June, Facebook’s CEO announced the platform’s next level of eCommerce push. These include shop ads, visual search, and WhatsApp ads. Today, Facebook encourages direct traffic to Shops. Tony Christensen, an eCommerce ad expert, shared a …

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The Latest Report on the Evolution of Social Media Apps

The Latest Report on the Evolution of Social Media Apps

“Social media is not just an activity; it is an investment of valuable time and resources.” Almost 57 percent of the global population today are social media users. That equates to 9 out of 10 people who are using the Internet. Recently, App Annie, the leading global provider of mobile data analytics published the latest …

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Instagram Hosts a 10-Day Live Shopping Event

Instagram Hosts a 10-Day Live Shopping Event

The COVID-19 pandemic has significantly changed the ways consumers buy products and services. It has shifted the behaviors of visiting physical stores into browsing digital shops. As such, most social media networks launched features and tools for live and online shopping. Instagram introduced live shopping last August 2020. Facebook initiated live shopping Fridays last May …

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Facebook Provides New Holiday Tips and Tools

Facebook Provides New Holiday Tips and Tools

September marks the beginning of the holiday season. That is why Facebook recently published its 2021 Christmas Marketing Guide. Studies showed that 1 out of 3 online shoppers discover new products during holidays via Facebook and Instagram. To further help brands and businesses, Facebook provides new holiday tips and tools. Build a Strong Foundation Through …

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