On 27 November 2020, Bernie Wong, the owner and founder of Social Stand Limited, discussed the 5 things that brands will always be wrong about on social media. This was in collaboration with media giant Ming Pao. Bernie Wong went on Facebook Live to tackle the topic at hand. Here’s a sneak preview of of what he discussed:
The 5 “Common Mistakes” That Brands Do in Social Media Marketing:
Bernie discusses why simply using the “Boost Post” button on Facebook is inefficient and will not deliver the results that are desired.
Sharing information without thinking about what it means to the audience
When posting content online, one must always ask- what value does it bring to the audience?
Buying “likes” and “follows” on social media can do more harm than good for a brand in the long run, as these users may not really engage with the brand.
Sharing a prize for “likes”
It is important to get all the legal bases covered when hosting a sweepstakes or a contest.
It is important for brands to maintain their branding on social media. This is what makes them distinguishable and what makes them stand out among other brands.